Meet Rakky Curvelo (she/her), a Senior Advertising and marketing Supervisor who has been at HubSpot for nearly three years. Based mostly in Eire, Rakky leads HubSpot’s advertising efforts in Brazil. Learn on to be taught extra about Rakky, a typical day in her function, and the communities she’s part of at HubSpot.
Inform us about your function as a Senior Advertising and marketing Supervisor. What do you do for HubSpot?
I am a marketeer main all the demand and consciousness performs for HubSpot Brazil – so, in HubSpot’s language, I am a Regional Marketer. I assume to make it straightforward to elucidate what I do, think about that for those who see a weblog publish on our Portuguese web site for those who take part in certainly one of our webinars or in-person occasions in Brazil, for those who obtain a content material provide or a enterprise template, for those who see a cool Brazilian meme revealed in Portuguese on our LinkedIn web page, or for those who see information about HubSpot on any Brazilian newspaper, I am working behind the scenes to make this occur! I am additionally concerned in a collection of performs to help the Gross sales and Success groups who work daily to assist 1000’s of Brazilian companies develop higher utilizing our options.
What does collaboration seem like in your crew?
I do not assume I ever labored in any firm the place collaboration was as sturdy as it’s on the HubSpot advertising crew. I sit within the LATAM & Iberia construction, and the collaboration and help of my friends who’re working in Spanish-speaking markets are extraordinarily vital to assist me do my job higher. Our Worldwide advertising groups additionally play a significant half in my success, with inspiration, help supplies, and hands-on help when wanted. And naturally, the Worldwide Champions, which is a crew inside HubSpot Advertising and marketing that takes care of principally getting every play launched to our English-speaking markets and ensuring that the Regional Entrepreneurs have all they should launch these performs in a manner that is sensible for every of our completely different areas. All of this unimaginable machine that’s our Advertising and marketing Org is a really aligned engine, that permits me to convey the perfect of HubSpot, in language to our Portuguese-speaking audiences
What’s your favourite a part of your job?
My favourite a part of my job is that no day is ever the identical. I am a really bubbly individual, and likewise tremendous artistic, and having the possibility to at all times be engaged on one thing new and thrilling is nothing in need of unimaginable. I additionally love the truth that each HubSpotter is, on prime of being a really certified skilled, an unimaginable individual. I do not know how Recruiting does it, however for those who’re working at HubSpot, meaning that you are a good, type, and thoughtful individual. I really feel like I do my finest in my job as a result of everybody round me is keen to assist and provides candid and correct suggestions, and everyone seems to be working for the expansion and success of one another and our clients.
What do you discover probably the most difficult a part of your job?
I put on a number of hats. It is difficult to be accountable for a market as dynamic and various as Brazil, however that is additionally one of many issues I really like about my job: Having to adapt our campaigns and initiatives to the “Brazilian manner”, delivering content material and model consciousness performs and ensuring we current ourselves as a model that is carefully our buyer’s wants. All of this drives me to satisfy superb HubSpotters throughout completely different capabilities and means I be taught one thing new daily.
What are just a few methods you stability work and life? How does HubSpot’s flexibility/hybrid work fashion assist with this?
I stay in a medium-sized city in Eire referred to as Drogheda, which is one hour away from our Dublin workplace. The @flex work choice permits me to work from the workplace a couple of times per week and make money working from home for the rest days. This helps me decide and select the perfect methods to convey my finest self to work. As a result of I am based mostly in Eire and dealing inside the LATAM Staff and for the Brazilian market, I additionally cope with some completely different timezones, so I attempt to adapt my beginning and ending hours on the times I’ve vital conferences, webinars, or different issues I must attend. The pliability out there to us all to make this attainable can be one of many explanation why HubSpot is such a terrific place to work.
What are the highest three stuff you love about your function and crew?
1. I really like how various our crew is. We have now folks from everywhere in the world and with nice illustration from Latin America and Iberia working with us (I am speaking Brazil, Colombia, Guatemala, Argentina, Spain, and Venezuela).
2. I really like working with the groups in HubSpot: I’ve actual companions in crime that may help my concepts and the execution of nice issues in Gross sales, Success, Help, Net Technique, Product, Strategic Partnerships, Income Advertising and marketing, and the checklist goes on. Everyone seems to be extraordinarily real and hardworking and embraces every problem with a smile and a optimistic angle. There’s nothing we won’t do!
3. Greater than something, I really like working with, and for Brazil. I have been dwelling in Eire for some time now and I really like being right here. However having the chance to work for Brazil daily, and transferring the needle to help Brazilian corporations of all sizes rising their enterprise, is extraordinarily rewarding.
How can you convey your complete self to work daily?
That is one other factor I really like a lot about HubSpot. One minute I might be speaking to somebody about MRR, GPA Objectives, and Cluster Conversion methods, and the following I’ll be speaking in regards to the newest in Ru Paul Drag Race and the way heartbreaking it was when Skank, my favourite pop-rock band from Brazil, introduced their closing tour. You possibly can convey your true self to work, and I do know I’ll at all times be listened to and other people will at all times be type.
What has made your job at HubSpot completely different from different locations you’ve labored?
The kindness of its folks and the real funding from management in making this not solely a terrific place to work, however a spot the place everybody can are available, convey their finest selves, and do their finest work.
Inform us about any communities at HubSpot you’re part of.
I am a part of #latinx-at-hubspot, #pocah (Individuals of Colour at HubSpot), and #women-at-hubspot communities, and I am a proud ally within the #lgbtqalliance.
What stunned you most about working at HubSpot?
I believe anybody beginning at a brand new firm at all times has nice expectations. What stunned me is that HubSpot retains bettering, and its tradition and transparency with the workers are so uncommon it is virtually inconceivable to imagine. There’s a number of laborious work behind the scenes and the Tradition, Individuals Operations and Management groups are at all times working to thrill us – it really works!
What retains you at HubSpot?
HubSpot was at all times on my checklist of prime 5 corporations I needed to work at sometime. HubSpot Academy was my first contact with the model, and I at all times beloved its content material. I come from a really humble household however at all times dreamt huge. When HubSpot first contacted me via LinkedIn to speak in regards to the place I occupy at the moment, I could not imagine it – it was really taking place. I assume that is why I used to be so comfortable all through the recruiting course of. HubSpot believed in me even earlier than I believed in myself. I believe what retains me round is the knowledge that I am doing a great job for the Latin and Brazilian neighborhood of consumers and companions and that my work has an affect I can see each month.
What’s one piece of recommendation you’d give to somebody desirous to turn into a HubSpotter?
Be your self and imagine in your self. HubSpot values character and character and I really imagine that one of many causes I’ve handed my interview course of is due to how excited I used to be in regards to the alternative and since I used to be by no means afraid to indicate it.
Thanks for sharing a glance right into a day within the life on the Advertising and marketing Staff, Rakky. Study extra about alternatives on HubSpot’s Advertising and marketing crew right here, and be taught extra about all issues HubSpot Life over on Instagram.
