For rising life science firms, small advertising departments are sometimes tasked with creating and managing web sites, creating technical and gross sales collateral, managing digital campaigns, planning and executing conferences, managing public and buyer relations, and extra. Figuring out the right way to prioritize to reduce spending and maximize objectives will be an intimidating problem.
On this webinar, we are going to stroll via a step-by-step information that will help you outline your objectives, establish a very powerful advertising actions, decide ballpark estimates on your plan, and set expectations together with your firm’s management to make sure you execute in response to plan.
Key Takeaways
On this webinar, you’ll be taught to:
- Higher outline your advertising objectives (ie. thought management vs model consciousness vs lead technology)
- Translate gross sales objectives into advertising Key Efficiency Indicators (KPIs)
- Prioritize the advertising actions which might be most definitely to attain your objectives
- Set real looking advertising and advert budgets
- Report on advertising efficiency relative to objectives and price range
