If we need to construct an organization that is round for generations, now we have to construct resilience and future-proof our enterprise. Our Sustainability group ensures that HubSpot’s product and workplaces are working effectively with the planet in thoughts, all whereas encouraging and supporting HubSpotters in doing their half.
On this Q&A, Diana Tovar, Senior Program Supervisor of Sustainability at HubSpot, sheds some gentle on what this seems like.
Q&A
Q: We’ve got world workplaces masking over 600,000 sq. toes in 14 nations. As a Senior Program Supervisor on the Sustainability group, what initiatives are you centered on?
As our clients, workers, and communities face the rising impacts of a warming planet, we’re dedicated to doing our half to construct a constructive future. At HubSpot, we’re driving efficiencies by reducing emissions in our operations, collaborating with suppliers and companions, and managing dangers so we are able to construct a extra resilient, future-ready enterprise. Listed here are a number of methods we’re taking motion:
- 100% Renewable Vitality: All our workplaces are powered by renewable electrical energy. We’re additionally shifting to higher-impact vitality sources, like inexperienced tariffs and Energy Buy Agreements (PPAs), wherever potential. As we speak, over 85% of our energetic workplace area operates on inexperienced tariffs.
- Constructing Effectivity: We’ve made main upgrades in our two largest workplaces—HubSpot Home in Dublin and a pair of Canal Road in Cambridge, MA—to scale back vitality
use. That features issues like LED lighting, smarter HVAC controls, photo voltaic acquire discount with window movie, and off-hours tools scheduling. These updates lower our annual vitality use by over 300,000 kWh—decreasing emissions and saving cash. Win-win.
Q: How is HubSpot’s product evolving with our planet in thoughts?
We’re evolving our platform with planetary influence in thoughts by regularly enhancing the effectivity of our software program infrastructure. These optimizations, from energy-efficient knowledge processing to improved useful resource administration, scale back each our operational prices and our environmental footprint. This dedication ensures HubSpot scales responsibly, minimizing useful resource consumption at the same time as we develop.
In optimizing our platform’s infrastructure, we’re implementing important system enhancements like enhanced knowledge storage and job administration, alongside utilizing energy-efficient processors by way of our knowledge middle companions. We additionally maximize useful resource effectivity by means of excessive utilization commitments, auto-scaling, and leveraging environment friendly open-source software program. These mixed efforts measurably scale back vitality consumption and decrease our carbon footprint, enabling accountable world scaling with fewer assets than beforehand projected.
We’re additionally addressing downstream emissions by growing instruments just like the Buyer Carbon Calculator, empowering clients with HubSpot-specific knowledge for their very own Scope 3 reporting. Equally, as we combine AI throughout our platform, we concentrate on each its potential to reinforce sustainability and the necessity for accountable, environment friendly growth to attenuate its personal environmental footprint.
Q: Are there any main sustainability milestones that HubSpot has reached not too long ago?
Sure—and we’re pleased with how far we’ve come. Via our work enhancing constructing efficiency, investing in high-quality renewable vitality, and setting stricter requirements for brand spanking new workplaces, we’ve considerably decreased our Scope 1 and a pair of emissions.
Actually, we’ve already hit our medium-term science-based goal to chop Scope 1 and a pair of emissions by 47% by 2030 (from a 2019 baseline)—5 years forward of schedule. That’s an enormous win and proof that early, daring motion pays off.
Q: Within the final 12 months, what’s one thing you’ve completed that you’re most pleased with? What work went into engaging in this?
In 2024, we transitioned our largest workplace in Cambridge, MA, to 100% renewable electrical energy by enrolling in the Metropolis’s aggregation programme. The electrical energy now comes from native MA Class I Renewable Vitality Certificates, which help the event of latest photo voltaic tasks proper in our yard.
What makes this particular? HubSpot turned the biggest enterprise within the programme’s 100% renewable tier. It was a real group effort—from our amenities crew to the owner to the sustainability group. It’s an incredible instance of how collaboration can drive change, and hopefully it evokes different corporations to step up too.
Q: What’s a method HubSpotters are supporting the work you might be doing?
So many groups are serving to transfer the needle. The Amenities group is one in all our closest companions—they’ve helped us increase the bar on the subject of discovering and establishing workplace areas that match our local weather targets.
For instance, our London workplace is totally electrical, powered by 100% renewable vitality, and rated BREEAM Wonderful. Our model new India workplace is already powered by 80% renewable vitality, with ISO 14001 and LEED Platinum certifications. However past buildings, we’re embedding sustainability into all corners of HubSpot:
- Extra Sustainable Occasions: We’ve been partnering intently with the INBOUND group to scale back the carbon footprint of our largest annual occasion. For the previous two years, we’ve measured INBOUND’s emissions and labored with suppliers and companions to search out methods to scale back influence.
- Sustainable Procurement: Our procurement group helps embed sustainability into how we work with distributors. We’ve up to date our Provider Code of Conduct to incorporate clear local weather expectations, launched environmental standards into the onboarding course of, and now encourage all new provider contracts over $500K to have science-based targets (SBTs).
- Making Sustainability Everybody’s Enterprise: We wish sustainability to really feel accessible—not overwhelming. So we’re creating assets reminiscent of our Worker Carbon Calculator that construct local weather literacy, from beginner-friendly emissions guides to toolkits for decreasing influence at dwelling and at work. Our inside neighborhood, #sustainability-at-hubspot, connects HubSpotters around the globe, sharing suggestions and constructing momentum year-round. Whether or not workers are simply getting began or already deep within the local weather area, there’s at all times room to become involved
Q: What can we do?
Regardless of your function, location, or stage of experience—there’s a spot for you in HubSpot’s sustainability journey. 🌍✨
- Be taught Extra: Keep tuned to see extra sustainability at HubSpot updates! Observe together with our Sustainability touchdown web page and HubSpotLife on Instagram to encourage how one can maintain sustainability prime of thoughts at work and at dwelling.
- Make it a part of your day: Whether or not it’s selecting greener journey choices, decreasing waste, or making extra acutely aware buying choices—small modifications actually do add up.
Collectively, we are able to construct a extra sustainable HubSpot—and have enjoyable doing it. 💚
