At HubSpot, hybrid work began earlier than it was mainstream. We realized early on (sure, earlier than the pandemic) that we will higher remedy for the shopper by creating an setting the place workers might be productive past the workplace, cowl a number of time zones, and set up work-life concord within the course of – and we’re nonetheless seeing the advantages. Quite than power a “one-size-fits-all” format for getting work executed, our workers expertise “one-size-fits-one”, having the choice to work from the situation that drives their greatest work. That’s the ability of our hybrid technique: one alternative a 12 months – @residence, @workplace or @flex.
In 2025, 72% of HubSpotters opted to work remotely, 21% selected to flex between the workplace and residential, and seven% selected to primarily work within the workplace. By trusting HubSpotters to decide on the choice that brings out their greatest, we appeal to prime expertise with numerous work kinds – driving a extra progressive, inclusive and mission-driven workforce. We all know that hybrid work (when executed proper) may also improve retention, increase general productiveness, and cut back operational prices and environmental impacts, so for us, it’s a no brainer.
A really profitable hybrid work mannequin extends past merely providing flexibility. It calls for a strategic and sturdy help system designed to maintain workers engaged, knowledgeable, and productive – no matter their work location. This implies recognizing particular person wants and empowering groups to function in ways in which greatest swimsuit their distinctive necessities.
That’s why at HubSpot, we deliberately design for readability, construction and a dedication to connection to make hybrid work truly work.
Readability: Exhibiting HubSpotters what success appears like
Shifting past a one-size-fits-all strategy means the “on a regular basis” can range considerably for our workers. To make sure everybody is ready up for achievement, we prioritize clearly defining every function’s desired outcomes. By specializing in output, we belief our workers to leverage their flexibility in a method that maximizes their productiveness and aligns with crew wants.
Construction: How we facilitate collaboration
In a hybrid setting, staying linked requires the correct instruments and sources. We’ve invested in efficient communication channels to facilitate each reside collaboration (Zoom, Lucidchart, Canva, Slack messaging and huddles, and so forth.) and asynchronous data sharing (we love Loom movies and voice notes). We respect international groups by scheduling messages to be despatched at a set native time or placing a reminder in e-mail signatures that “my working hours could also be totally different from yours, please reply throughout your regular working hours.”
That being stated, we perceive that not everyone seems to be acquainted with a hybrid mannequin, which is the place our Studying & Growth crew is available in. New hires take a course to be taught when they need to meet reside, join asynchronously and tips on how to use our communication instruments to collaborate throughout time zones, studying kinds and drive transparency throughout the enterprise.
Dedication to Connection: How we strengthen our tradition
In a hybrid world, constructing connections and sustaining a robust firm tradition occurs by design – not default. Right here’s how we deliberately spark connection and a dose of spontaneity to make it work, the HubSpot method:
- MixHub: As soon as a month, we randomly pair workers for digital espresso chats, serving to to construct relationships throughout groups and departments. 10,000 pairs have been matched thus far.
- Distant Meetups: We offer stipends for distant workers to fulfill up with HubSpotters of their space, creating alternatives for face-to-face interplay and significant shared experiences.
- Location-Particular Slack Channels: Staff are routinely added to Slack channels based mostly on their location — like ColoradoSpot or BrooklynSpot — permitting for natural conversations (like when the climate is superb and also you need to remind your friends to get some recent air) and group constructing.
- Group Slack Channels: From BlackHub to Households@HubSpot or CrochetSpot to TravelSpot, workers can keep linked with people who share the identical pursuits and essential identities from all around the globe.
- Workplace & Distant Tradition Champions: Tradition Champions are workers across the globe who drive our tradition by means of memorable moments of connection and celebration. Our 110+ Champions deliver native HubSpotters collectively through quarterly occasions that permit our workers to connect with our tradition, communities, colleagues and firm’s mission.
As we proceed to refine our hybrid strategy in line with worker engagement information and workforce wants, we stay dedicated to innovation and enchancment. Meaghan Williams, Supervisor of Hybrid Expertise at HubSpot, shared “We see hybrid work not as a problem to beat however as a possibility to redefine how work occurs. By fostering connection, prioritizing flexibility, and investing in the correct instruments, we’re constructing a office that thrives in a hybrid world. ”
Our hybrid mannequin is the heartbeat of our tradition, and it’s right here to remain. In spite of everything, our tradition is in our hearts, not our hallways.
