For rising life science firms, small advertising departments are sometimes tasked with creating and managing web sites, creating technical and gross sales collateral, managing digital campaigns, planning and executing conferences, managing public and buyer relations, and extra. Understanding tips on how to prioritize to attenuate spending and maximize objectives could be an intimidating problem.
On this webinar, we’ll stroll by a step-by-step information that can assist you outline your objectives, determine an important advertising actions, decide ballpark estimates on your plan, and set expectations along with your firm’s management to make sure you execute in response to plan.
Key Takeaways
On this webinar, you’ll be taught to:
- Higher outline your advertising objectives (ie. thought management vs model consciousness vs lead era)
- Translate gross sales objectives into advertising Key Efficiency Indicators (KPIs)
- Prioritize the advertising actions which can be most certainly to realize your objectives
- Set practical advertising and advert budgets
- Report on advertising efficiency relative to objectives and finances
